QR Marketing and the Digital Product Passport (DPP): Two innovative concepts that go hand-in-hand

Why QR Marketing?

Our experts will support your to realise digital product passport through our cutting-edge technologies of QR, NFC and eRFID ( sustainable alternative to RFID ) to empower businesses of all sizes to effortlessly transition to realisation of EU regulations on sustainability for their product lines. QR Marketing specializes in providing serialized QR Codes that are well suited for Digital Product Passports (DPP). When it comes to effective data carriers, not all QR Codes can be utilized. Static or non-serialized QR Codes are not working for DPP as they can only provide information at the product level, lacking the ability to uniquely identify individual units. However, dynamic, serialized QR Codes are ideal for DPP requirements, enabling association of data with specific product units and facilitating product traceability.  Trust and security are fundamental aspects of QR Code implementation for DPP, and QR-Marketing, we value highest level of brand protection and customer engagement through sustainable business practices. 

Why use QR-Codes as your solution for Digital Product Passports ?  

• There are are multiple benefits of using the serialized QR Code for easy implementation of the Digital Product Passport on your product line :  
• Cost-effectiveness: QR Codes can be easily generated and printed at a low cost, making them a cost-effective solution for implementing DPPs. On the other hand, NFC and RFID technologies often involve higher costs for the required hardware andinfrastructure. 
• User-friendly: QR Codes are platform-independent and can be scanned using various smartphones and devices regardless of the operating system. NFC and RFID, on the other hand, may have compatibility issues across different devices and platforms. 
• Consumer engagement: Serialized QR Codes can be used to provide additional information or engage consumers through interactive experiences, such as linking to product details, sustainability certifications, or educational content. NFC and RFID, while capable of storing more data, may not offer the same level of consumer engagement possibilities.
• Ease of set up: Serialized QR Codes can be printed on a wide range of materials, therefore it offers sustainable packaging. Moreover, This versatility allows for easy integration into existing product labeling and documentation processes. NFC and RFID, however, require specific tags or chips to be embedded in the products, which can be more complex and restrictive. 

Contact us today to learn more about QR Marketing and the DPP and how it can help you to protect your brand and products.

QR Marketing and the Digital Product Passport (DPP): Two innovative concepts that go hand-in-hand

Why QR Marketing?

Our experts will support your to realize digital product passport through our cutting-edge technologies of QR, NFC and eRFID ( sustainable alternative to RFID ) to empower businesses of all sizes to effortlessly transition to realization of EU regulations on sustainability for their product lines. QR Marketing specializes in providing serialized QR Codes that are well suited for Digital Product Passports (DPP). When it comes to effective data carriers, not all QR Codes can be utilized. Static or non-serialized QR Codes are not working for DPP as they can only provide information at the product level, lacking the ability to uniquely identify individual units. However, dynamic, serialized QR Codes are ideal for DPP requirements, enabling association of data with specific product units and facilitating product traceability. Trust and security are fundamental aspects of QR Code implementation for DPP, and QR Marketing, we value highest level of brand protection and customer engagement through sustainable business practices.

Why use QR codes as your solution for Digital Product Passports ?

• There are multiple benefits of using the serialized QR Code for easy implementation of the Digital Product Passport on your product line:
• Cost-effectiveness: QR Codes can be easily generated and printed at a low cost, making them a cost-effective solution for implementing DPPs. On the other hand, NFC and RFID technologies often involve higher costs for the required hardware andinfrastructure.
• User-friendly: QR Codes are platform-independent and can be scanned using various smartphones and devices regardless of the operating system. NFC and RFID, on the other hand, may have compatibility issues across different devices and platforms.
• Consumer engagement: Serialized QR Codes can be used to provide additional information or engage consumers through interactive experiences, such as linking to product details, sustainability certifications, or educational content. NFC and RFID, while capable of storing more data, may not offer the same level of consumer engagement possibilities.
• Ease of set up: Serialized QR Codes can be printed on a wide range of materials, therefore it offers sustainable packaging. Moreover, this versatility allows for easy integration into existing product labeling and documentation processes. NFC and RFID, however, require specific tags or chips to be embedded in the products, which can be more complex and restrictive.

Contact us today to learn more about QR Marketing and the DPP and how it can help you to protect your brand and products.