We are pleased to announce that GoodsTag, a brand of todo GmbH, and circolution GmbH have partnered to enhance Digital Twin Technology for Reusable Retail Packaging. This collaboration demonstrates how digital innovation can support the transition from single-use packaging to scalable, circular solutions.

A Shared Vision for Sustainable Retail Packaging: circolution offers reusable packaging systems for pre-packed retail products and is committed to eliminating single-use packaging waste. With the support of GoodsTag, the company has digitised the lifecycle of its reusable containers, improving visibility and transparency across the supply chain.

Alessandro Marchiaro, Co-Founder & CFO of circolution GmbH, said: “At circolution, we provide reusable packaging solutions for pre-packed retail products and are on a mission to fight single-use packaging waste. With GoodsTag’s support, we’ve been able to digitise the lifecycle of our reusable system, ensuring transparency and scalability for our circular economy goals.”

Key Benefits of the Collaboration Include:

• Digital Twin Technology: Real-time monitoring and lifecycle visibility
• System Integration: Compatibility with existing retail and supplier systems
• Analytics and Reporting: Insights to optimise processes and reuse cycles
• Sustainability Compliance: Alignment with current and future packaging regulations

Looking Ahead: By combining circolution’s reuse expertise with GoodsTag’s smart tracking technology, this partnership sets a strong foundation for the future of circular retail packaging in Europe.

Want to know more? Read the full case study here [Link].

Your GoodsTag team